Los Angeles, CA—
2024

I’m a creative director (art). Born in New Zealand. With two decades of experience (agency & client side)— I transform the mundane to masterful through divergent thinking and design.

Overview
Contact

The Plant Daddies
02–2024

The premier destination for luxury plants and advice. We are known for our impeccable quality, expert knowledge, and dedication to sustainability.
We envision a world where every space is transformed into a lush oasis of natural beauty, and where THE PLANT DADDIES are synonymous with elegance, sophistication, and joy.

LOS ANGELES IS A JUNGLE WITHOUT US—

The Plant Daddies

Born On Sunday

Category
Direction, Writing, Design, Brand, Photo

The Perfekt Dark
02–2024–

Cloud hosting and collaborative remote desktop OS for creative and agency production.

The Perfekt Dark

Category
Direction, Design, Brand, Web

Born On Sunday®
01–2024–

We transform the mundane to mastery. We are bright, bold, creative, and loud. The Sun is our ruling star.
Born on Sunday is a small collaborative effort of multidisciplinary designers, art directors, and creators.
We represent and create for clients with a true mantra and vision.

Born On Sunday

Category
Direction, Design, Brand

This Beautiful Oblivion®
2015–2024–

Crowbar the veneer + Transcend the mundane. A continuous art project with regular collaborators.
This Beautiful Oblivion is more simply described as ‘an art experiment’ that encompasses apparel, digital art, fine art, painting, and more.

Category
Direction, Design, Brand, Apparel

LIVVEI
10–2023–

LIVVEI is a sensorium for your brain and body. It makes the Mind – Gut connection via ethereal elements and science. Look to connect the islands of the elements. So, upon first glance- it should make ‘sense’. V = 5. A full brand experience and output.

Category
Direction, Design, Brand, Content

RECO Intensive®
05-2023–

RECO Intensive is a drug and substance abuse center that required product design, direction, and writing for a celebratory coin. A personal shrine for collecting and curating self-worth.

Category
Direction, Design

Carrick Winery
2017-2024–

I was approached by Carrick to create and name an organic, biodynamic, and natural wine.
I rotated collaborators for art and photography.
Billet–Doux means ‘A Love Letter’ and contains various poems changed each vintage.

Carrick Winery
Elana-Marie
Rosie Menzies
Francis M. Hutt

Category
Direction, Design, Writing

Hollywood Incognito
02–2022–

She passed incognito through Los Angeles under an assumed name, under a false name. With her identity concealed, in disguise, undercover.
In plain sight. Secretly. Covertly. Anonymously.

Hollywood Incognito
Instagram

Category
Direction, Design, Brand, Apparel

Floyd Russ
06–2023–

Floyd Russ is an award-winning Director and story-telling extraordinaire based in Los Angeles, CA.

Floyd Russ

Category
Direction, Design, Web

CREATIVE DIRECTOR, ART DIRECTOR, DESIGNER, PHOTOGRAPHER, ARTIST–

LEON OFSKY– ‘24

I’m a creative director (art). Born in New Zealand. With two decades of experience (agency & client side)— I transform the mundane to masterful through divergent thinking and design. Overview Contact

I’m a creative director (art). Born in New Zealand. With two decades of experience (agency & client side)— I transform the mundane to masterful through divergent thinking and design.

Overview
Contact