LEON OFSKY


LAST UPDATED
1 SEPTEMBER, MMXXVI
+
36.31410° N, 115.31493° W
CREATIVE / ART / DESIGN (SELECT ONE) (+) DIRECTOR.

CURRENTLY AT  BORN ON SUNDAY.
FOUNDING MEMBER (0003)  SSADD.  
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01—  Brand / Campaigns / Systems.



Identities, launches, and the frameworks that hold them together.
Identity, rollout, structure.
02— Digital / Web / Interactive.



Sites, motion, and interfaces built to move.
Screen, system, response.
03—

Film / Photo / Motion.




Frame by frame, shot by shot, story on screen.
Direction, capture, edit.







04—

Apparel / Merch / Product.



Wearable, sellable, physical proof of the work.
Garment, object, release.
05—

Spatial / Experiential / Multimedia.


Environments and moments people step into.
Place, event, encounter.
06—

Objects / Artefacts / Experiments.



The unclassifiable stuff that started something else.
Tests, relics, one-offs.







LATEST— Prism Drift—v0.3a .



A Prism is a vibe.
THREE.JS, WEBGL, GSAP.
02—Soon .


03—

Soon.










01—BRAND / CAMPAIGNS / SYSTEMSA brand isn’t a logo,  it’s a decision that keeps making itself.  I build the structure first,  the identity that holds when the campaign ends and the next one starts,  the frame that survives contact with a brief nobody agreed on yet.  The work lives in the liminal space between what a company says it is and what it actually does—  my job is closing that gap,  or at least making it look intentional.

SYNOPTIC
10–2024–

01— BRAND / CAMPAIGN / SYSTEMS
SYNOPTIC was born out of the need for a smarter,  more reliable approach to IT consulting.
    In a landscape crowded with outdated methods and ineffective systems,  we saw the opportunity to innovate and bring clarity to the world of IT.

Brand Guidelines

CNDUIT®
01–2025–

01— BRAND / CAMPAIGN / SYSTEMS
A creative collaboration with CNDUIT,  where I helped shape the brand’s voice into a conduit of its own—  sharp,  modern,  and unapologetically direct.
    From naming strategy to narrative architecture,  every word was designed to bridge bold ideas with clear purpose.

CNDUIT



Bailey Wick
04–2025–

01— BRAND / CAMPAIGN / SYSTEMS
Bailey Wick is a retail sanctuary nestled inside The London Hotel in West Hollywood—  part fashion atelier,  part spiritual waypoint.
    Created for mavens of presence and intent,  the shop brings together avant–garde apparel,  elevated essentials,  and ritual objects that move beyond trend into meaning.
    Inspired by the idea that a bailiwick is a realm of mastery, the space honors those who “curate their world like art.”

The Plant Daddies
02–2024

01— BRAND / CAMPAIGN / SYSTEMS
 
The premier destination for luxury plants and advice.  We are known for our impeccable quality,  expert knowledge,  and dedication to sustainability.
    We envision a world where every space is transformed into a lush oasis of natural beauty,  and where THE PLANT DADDIES are synonymous with elegance,  sophistication,  and joy.

LOS ANGELES IS A JUNGLE WITHOUT US™—

The Plant Daddies
Born On Sunday




LIVVEI
10–2023–

01— BRAND / CAMPAIGN / SYSTEMS

LIVVEI is a sensorium for your brain and body.  It makes the Mind – Gut connection via ethereal elements and science.  Look to connect the islands of the elements.  So,  upon first glance— it should make ‘sense’. V = 5.   A full brand experience and output.



Carrick Winery
2017-2024–

01— BRAND / CAMPAIGN / SYSTEMS
I was approached by Carrick to create and name an organic,  biodynamic,  and natural wine.
    I rotated collaborators for art and photography.
    Billet–Doux means ‘A Love Letter’ and contains various poems changed each vintage.  

Carrick Winery
Elana-Marie
Rosie Menzies 
Francis M. Hutt 



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